London, UK – TruLab is pleased to announce the appointment of Michael van Miert as the executive director of its European office. With a wealth of experience in enterprise software sales, business transformation and strategic partnerships, van Miert brings a proven track record of success to lead TruLab’s European operations.

Prior to joining TruLab, van Miert played an integral role in OakNorth Credit Intelligence’s growth and operations wing, where he led cross-functional teams dedicated to promoting data-driven software in the commercial banking industry. He also spent nearly five years as a Tech London Advocate, a network of more than 15,000 tech leaders, entrepreneurs and experts that work to promote London as one of the world’s leading tech hubs.

“TruLab’s commitment to innovation and its mission to optimize clinical trials align perfectly with my passion for leveraging technology to drive positive impact,” said Michael van Miert. “I look forward to leading TruLab’s European operations and furthering our mission to revolutionize the clinical trial landscape.”

Van Miert’s appointment underscores TruLab’s dedication to attracting top-tier talent and solidifying its position as a global leader in clinical trial technology solutions. With his strategic vision and leadership, TruLab is poised for continued growth and success in Europe and beyond.

About TruLab:
TruLab is a leading provider of clinical trial technology solutions, specializing in real-time sample tracking and management. Leveraging innovative mobile technology, TruLab’s platform minimizes protocol deviations, eliminates paper-based processes, and enhances data integrity for biotechs and pharmaceutical companies worldwide. To learn more, visit